Post by account_disabled on Mar 9, 2024 0:42:42 GMT -5
Let's start with a simple definition: we consider a lead as an individual who has shown interest in a product or service of a particular company. From here, lead generation is to be understood as a marketing action that allows you to generate a list of possible leads, i.e. customers interested in the products or services offered. Also known as a " conversion campaign ", a lead occurs when a potential user decides to voluntarily give up his data, in exchange for a benefit of some kind, be it tangible or simply a series of information. The objective of this approach consists in the collection and structuring of data , in order to have, based on the target audience, a list of potential interested parties, whose name, surname and at least one contact to reach them are known.
By carrying out an upstream selection, the recipients of advertising campaigns identified in the lead generation will have a greater propensity to purchase, having actively demonstrated, through the transfer of data, their willingness to be contacted again. How does the lead generation market work? The main advantage of a lead generation campaign lies, for the company that decides to implement it, in the improved efficiency perceived in the entire marketing campaign. By collecting your target in this way, it is possible with an earlier investment to Hong Kong Telegram Number Data promote quality by saving on quantity (fewer leads but more targeted) and on customer collection times, consequently obtaining a greater ROI ( Return Of Investment ), i.e. the profit in relation to how much invested. There are various ways to act in this sense: - Companies of considerable size are able to maintain an internal marketing division, which deals directly with lead generation and data collection.
Smaller companies, despite not being able to afford a separate division, decide to perform in this way, relying on external agencies like ours , to collect segmented users to whom they can offer value. This strategy allows lower costs and at the same time the use of know-how built only through continuous experimentation in the sector. - Working "the old way", targeting the contents but spreading them to a poorly selected user base. It goes without saying that relying on professionals in the sector also involves fewer risks, especially in the area of fake leads . What are we talking about? Fake leads? As in any commercial sector with a minimum of appeal, the presence of figures who aim to make an easy profit by deceiving others is physiological. The so-called fake lead can appear mainly in two ways: being present within a lead package sold by third parties, or inserting itself in many ways into your collection process, dirtying the quality of your data.
By carrying out an upstream selection, the recipients of advertising campaigns identified in the lead generation will have a greater propensity to purchase, having actively demonstrated, through the transfer of data, their willingness to be contacted again. How does the lead generation market work? The main advantage of a lead generation campaign lies, for the company that decides to implement it, in the improved efficiency perceived in the entire marketing campaign. By collecting your target in this way, it is possible with an earlier investment to Hong Kong Telegram Number Data promote quality by saving on quantity (fewer leads but more targeted) and on customer collection times, consequently obtaining a greater ROI ( Return Of Investment ), i.e. the profit in relation to how much invested. There are various ways to act in this sense: - Companies of considerable size are able to maintain an internal marketing division, which deals directly with lead generation and data collection.
Smaller companies, despite not being able to afford a separate division, decide to perform in this way, relying on external agencies like ours , to collect segmented users to whom they can offer value. This strategy allows lower costs and at the same time the use of know-how built only through continuous experimentation in the sector. - Working "the old way", targeting the contents but spreading them to a poorly selected user base. It goes without saying that relying on professionals in the sector also involves fewer risks, especially in the area of fake leads . What are we talking about? Fake leads? As in any commercial sector with a minimum of appeal, the presence of figures who aim to make an easy profit by deceiving others is physiological. The so-called fake lead can appear mainly in two ways: being present within a lead package sold by third parties, or inserting itself in many ways into your collection process, dirtying the quality of your data.